sorry, but I have to ask....

Is the Obey Butterstick thing a meme like the Old School Obey Giant? The graphics certainly seem similar enough - and I'm still trying to figure out if the site does anything - I can't find any links or mouseover applets or anything, so it seems to be the web equivalent of a stencil. But somebody is spending money on web ads for the site - something I find deliciously mysterious.

Anyone have any idea what this is about?